It has been reported by the Independent Online that Stella McCartney is going to team up with Adidas to design the Olympic GB team ranges.
Having been to the exhibition Fashion versus Sport at the V&A Museum back in 2008, we are seeing more frequently these two industries merging their expertise.
The Brit designer teamed up with Adidas back in 2004 to create a performance collection which was an instant hit with active fashionistas. 'Each season we are able to merge more and more performance products with style,' says McCartney
The intelligence required for designing sports and athletic wear will not be compromised by the aesthetics. McCartney’s input is creating “the chicest sportswear around” for all areas of exercise: running, gym, yoga, tennis, dance and even wintersports.
View her previous collection at: http://www.net-a-porter.com/Shop/Designers/Adidas_by_Stella_McCartney
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